Your logo design should always be an integral part of your brand and marketing campaigns. It is a vital aspect that collaborates with other parts of your brand such as your business website, brand statement, vision, and marketing plans that showcase your corporate identity as a whole rather than an array of separate things.
A logo should be an accurate and clear representation of your brand in all aspects. It should act as the “glue” that will keep all your marketing material together so that you get your message across more effectively to your target audience. And, despite what many folks think, a logo doesn’t have to be fancy and complex to be efficient. When you refer to many famous brands like Ebay, Facebook, IMB or Macy’s, you’ll see that simplicity and clarity are the keys to making your logo design and brand recognisable for others.
Begin with your brand
Think of your brand first before you proceed with the logo design. Decide on the message you wish to send to your target market. Do your own homework and take your company’s mission statement seriously before anything else. Don’t just ask opinions and hold surveys regarding a colour or any other detail that is irrelevant. First, make sure that your different logo versions have a character and their own story to tell before sending them out for approval.
Keep Your Logo Design Simple
Sometimes less is really more, especially when it comes to efficient logo design. If your corporate logo has a too many icons, lines, fonts, and colours then you have just succeeded in making it look outdated. When you observe logos of small companies, you will see what me mean here… Instead of trying to include too many things at once, opt for a simpler and neater version and choose one font and size so that it looks professional. According to Magicdust bold lines and flat shapes are always safe choices.
Choose a logo that reflects your success
Never let your logo design imply that you have an inferiority complex! Instead, aim higher than you currently are and make a bolder statement. You owe it to your business to think big and appear big if you wish to get big eventually!
Be prepared for all sorts of criticism
As much as we hate to admit it, we simply can’t please everyone with our logo design choices. Any big attempts to redefine your brand (including a major logo redesign) should be done with an internal public relations campaign to make sure that people understand the reasons behind your choices.
But instead of relying on the opinion of only a handful of people, do a broader survey to find out what the majority have to say about your decision. It’s pointless to ignore the opinions of the majority just to listen to a couple of “experts” that you don’t want to disappoint.