When you have your business website visible online, you are always exposed to a cyber attack. Hackers are always on the lookout for the vulnerability of sites which can cause a threat to your site data and thus, severe damage to your business, not to mention, your online reputation. A very common occurrence of such kind is the Denial of Service Attack. Also called a DoS attack, it happens when your site server is flooded with user requests. This overloads the site and delays the response time, thus causing the pages to load very slow and sometimes, even a crash.
When the DoS attack happens from multiple sources, using bots, it is known as a Distributed Denial of Service attack. Or, commonly known as a DDoS attack. Any kind of website, irrespective of the size, volume, or the kind of business it represents, can suffer from a DDoS attack.
Effects of DDoS
These attacks do not look like apparent threats and can often be disguised in the form of slow page loading, page errors, random page shutdowns, or even a network connectivity issue. While these symptoms can be easily diagnosed as technical glitches, the chances are that they are the onset of a DDoS attack. Look out for repeated occurrences of such symptoms and their intensity, so you can be better prepared with a solution.
Reducing chances of conversion
The attack is designed and executed using botnets and creates a false impression of a large scale attack on your site. This can slow down the pages, and so naturally, that your site visitors often experience a slowdown. Repeated slow loading can eventually cause the site traffic to bounce off from your page. This can result in a loss of revenue by losing chances of possible conversions.
Reducing the SEO score
When there is consistently slow traffic to the page, it can also affect your SEO score. Search engines qualify websites based on their performance and the speed with which they load. They also include the number of page errors that the site reflects. With DDoS, not only does your search result ranking go down, but it also defines your site as ‘erroneous’ and questions your site’s security level. This can have a long-term ill-effect on your brand’s online reputation.
A viable solution
With such a dynamic and volatile online landscape as we experience today, it is nearly impossible to prevent every possible threat. However, site owners can take preventive measures by ensuring that their website management is in good hands. This is where hosting plays an important role. In recent times, VPS Server Hosting has evolved to be a highly secure and robust hosting platform for new-age site owners. Its architecture is designed in a manner that the main server system is divided into multiple servers, each isolated from the other. Each such smaller server then runs like a private system with its resources. This safeguards one server and its assets from the other. Also, virtual server storage uses containers, which are built with strong firewalls, preventing any kind of threat from touching them.
Although website security measures continue to evolve, hackers also evolve in their ways of attacking. But this can be easily controlled with a secure and well-managed hosting solution. Check with your hosting provider if they offer DDoS as a service and helps you protect your valuable website.