Nowadays, the traditional or outbound marketing is being replaced by a revolutionized way of how businesses would market their products or services, and this new method is called inbound marketing. An increasing number of companies now use inbound marketing so that they will get more out of their websites, thereby increasing traffic, leads and thus more business. The reason why a company should be interested to know about this new method called inbound marketing is that this technique is changing the face of outbound or traditional marketing.
Described as a pull strategy and not an interruptive strategy, inbound marketing is a way to reach out to your clients by attracting them to you. In inbound marketing, it is the adding of value to the users that is its foundation and not a bombardment of marketing messages to the customers. A useful content is being provided in the value of this new method and this is going to help the users in more than one way. Today, users would go online and find for solutions to their problems, and it is inbound marketing that will give them these valuable information and leading them to an engagement later.
It is a fact that users will try to hear more often to a company who they had benefitted from, and this means trust is built from users in taking your solutions, leading to a further use of product or services of the company.
The process of inbound marketing is described to start in attracting visitors to go into a company’s website, converting these visitors into leads, closing these leads into making them buy what you offer, and continue to engage with the users more often to get their loyalty and a repeat in sales.
Inbound marketing is thus a strategy that is being created with the use or combination of the digital marketing techniques. With the market in mind, the kind of business, and the objectives of the business, inbound would develop the exact techniques that will be used as the strategy of the company.
Among the digital marketing techniques that are used to create an inbound marketing strategy are content marketing, search engine optimization, email marketing and social media marketing.
The core inbound marketing is content marketing where business would create great content attractive enough to the users. In search engine optimization, the aim is to give the best experience to the users every time they visit the website of the company. By engaging in social media marketing, a business will be able to listen to what their customers are saying, accept their feedbacks and lead them to find solutions to their users’ problems. With the use of email marketing, a business can keep in touch with their customer and is a tool for customer retention.