Principals to having a successful trade booth
Small companies enter the public eye, new products get announced and major players give projections. As with everything, your first impressions of a company are important, and those impressions often come from their trade show booths. Large numbers of attendees remember a company’s trade show booth more readily than what they presented or what they announced.
With so much riding on how your trades show display, you have to look at it seriously. There are a handful of questions you have to ask when designing your booth. These relate to the size of the show, booths you have done in the past, what your competitors’ booths look like, and what you are planning on showing to the attendees. All these considerations will be looked at individually below.
Sizing of the booth
The booths should vary in shape and size just like trade shows vary. Large booths are required for large booths such as the consumer electronics show. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves.
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However, not all shows require large booths. If your show is not in a million and a half exhibition space, then don’t design a trade booth that is tens of thousands of square feet. The booth should however be large enough to catch potential customer’s eye. One then wonders how large the booth should be. That’s where comparing it to other displays come in.
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Comparison Between other Booth
Before designing, consider what your competitors are doing and what you have done in the past. By looking at what your company has put out before, you can try and keep any established themes. The displays and development of product relates to brand retention. An attendee should be able to recognize your company’s brand without even thinking as this ensures that they can easily get in to ones booth to listen to the presentation.
For one to remain competitive, they have to look at the competitors booth. The booth should be similar to that of the competitors so as not to be left behind time. The competitors past designs for the booths will enable one to guess what they are going to use next. There should be no imitation of designs, they should only be similar. For example, don’t close off your booth when everyone else is doing open air displays.
Highlighting products in our booths
The simplest idea for the design is to remember your product. The biggest mistake a company can make is to build a booth that doesn’t highlight what they are trying to present. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.