The Main Benefits of Trademark Registration
If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And this is the most affordable and fastest way to do so. A lot of business owners are not really aware how important having a trademark is to secure their intellectual property rights. You can enjoy exclusive rights as the owner of a business with a registered trademark. Here are some of the advantages a business will have if they have a registered trademark.
You have exclusivity if you register your trademark, and this is the main benefit of doing so. A registered trademark will enable you to protect the rights to your brand or logo. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. In cases of misrepresentation or breach of intellectual property rights, you have unlimited protection.
If anyone violates your trademark rights, then you have the right to sue that person or company. If you register your trademark, then you have rights that nobody can violate. If a third party uses your trademark without any permission, then you can seek legal action against that person.
Trademark registration secures your brand and has a reliable legal foundation that will enable you to build your business reputation in the marketplace. You can create better brand awareness in countries where the mark is registered in. Lifespan of your business increases with your trademark registration which means that your customers will also increase their trust in your business.
With trademark registration, you can have nationwide and international priority. With this priority you can have extensive protection of your trademark and you will have its exclusive international ownership. If you file a trademark application, a priority date for the future security of your trademark is protected. Except for companies that have filed a trademark before you, the priority date is the date of the first use of the trademark in trade that provides you with nationwide and international priority.
Another advantage of trademark registration is the right to use the “R” symbol. This proves that you have registered your trademark and that is it being protected. It is only companies that have legally registered that are allowed to use the symbol, and you can be subject to legal action if you use it inappropriately.
Trademark registration allows you to control your domain names and similar URL registrations. You can then avoid using a similar www domain name with it. If you already have a domain name, and a business name, it is still necessary to register your trademark and get all the benefits.