The Importance of Using Modern Marketing Methods
Since time immemorial, business companies have been finding more ways than one to market their products and services. Even so, those marketing methods used before that were proven to be effective may no longer be as effective. Below are some of the most common old school marketing strategies that until now there are still some business companies that utilize them.
Making use of phonebooks
In the current years, phonebooks still exist and minority of people still use them; however, today, majority of people would rather make use of the internet. If you are a business owner and you have set aside some money to be used for advertising and you are given the option to be either listed in a phonebook or making use of a web developer, then pick the latter. Even delivery restaurants and handyman companies themselves are promoting their business over the internet rather than over the phone. Of course, no one is stopping you from having your company listed in the phonebook if that is what you really desire. Yet, it will be a great idea if you first prioritize seeking the services of a professional web developer so that you will be able to have a website.
Though during the 80s, cold-calling was a popular thing, now, it is no longer treated the same. The reason is that e-mailing has been taking it over these days. When it comes to e-mailing services, you will be able to present larger information to your target audience minus being invasive. There are still benefits for B2B businesses when they make use of telemarketing because most of the time, sales e-mails immediately get sent to the spam folders or worse, could just be ignored. Nonetheless, there are now a lot of big companies that make use of dedicated sections for business enquiries so it is now more on making negotiations with the gatekeeper instead of doing cold calling.
Doing postal mass mailing
When it comes to postal mass mailing, you should expect such a method to be more time consuming and costly compared with mass e-mailing. Posting flyers is still an effective method for those who are in a B2C kind of business. It will have to be another thing if you are a B2B company because majority of people these days are no longer interested in looking at sales letters twice. Furthermore, branded envelopes may not even be opened. When it comes to e-mail marketing, the scenario may still be the same, yet there is just no money involved. If you want a much easier e-mail process, then it will be best to be taking advantage of mass marketing tools such as Mailchimp.
Indeed, some old marketing methods can still work for some business companies of today, but if you want to get better and faster results, then you should make use of the modern ones.