Whenever it comes to a mobile app, we often emphasize the features of the application. We focus on the technologies integrated into your mobile application. But, my question is: What if the user does not reach that point? What if the users leave just a few seconds after they installed your application? How will you deal with this situation? How will you encourage them to continue?
One line answer to these questions is: By improving app onboarding experience. Also called the window to your mobile application, the app onboarding keeps the user hooked with your app. Sounds interesting? Want to know how to make your app onboarding experience better?
Here are some of the proven ways to build an engaging onboarding app experience:
Set a Goal
Every mobile app comes with a prime goal, and so their onboarding process. While some onboardings are informative, others are conversion-centric or entertaining. The type of onboarding you choose reflects your aim behind, and influence the outcomes. So, think wisely. Understand the key goal behind your app onboarding and choose the type accordingly.
Make it Interactive
Get into users’ shoes and determine what kind of experience you want to give them – just scrolling the app pages when they visit for the first time or enjoying them. If the latter is your choice, work upon making the onboarding experience an interactive tour. Plan a story, add concise information, and help the users learn something with the passage of each mobile app page. This will evoke interest in your audience and improve customer retention rate.
Do not make your onboarding experience boring. Add surprise elements into the application by gamification. This phenomenon of integrating gaming elements into your mobile app will foster user engagement, give them the feel of being a winner, … Read More ...Read More →